Current Events in Social Media

A current social media trend relating to social media is a “story”. Stories are short-lived pictures or videos that can be posted to discuss topics, talk about your day, show moments that happened throughout your day, and there’s many more uses. Their scrolling left to right add an upgrade to the usual scrolling-down of posts. Stories were popularized and first introduced by SnapChat in 2013 and very soon added to other social media platforms like Instagram, YouTube, What’sApp, and Facebook. As of May 2018, Stories across four different platforms was close to one billion uses every day. Stories are only expected to rise in 2019.

Stories are the hottest opportunities for brands to engage with their audience. SnapChat, Instagram and WhatsApp Stories Status represent more than 450M daily active users combined. Social networks that allow sharing of stories are now the top favourites for teens, especially Snapchat.Stories are possibly so popular because they only last 24 hours . Some people prefer that than to have a lifelong post. There’s also some fun features to stories like adding stickers, filters, gifs, etc.